Head of Business Development
Mark Irving is a highly astute concept developer with a 20-year career devising compelling experiences across media, design and brand sectors. Leading Event’s new business team, he develops informative, intuitive concepts that connect visitors and users to content, and people to places.
He possesses a sophisticated understanding of client objectives and ensures project vision accurately informs design decisions. Mark is especially adept at liaising with directors, senior managers and boards across museum, research and corporate sectors internationally. He provides invaluable insight on mission and vision, narrative concept and strategic positioning.
Projects on which Mark has led for Event include the State Tretyakov Gallery masterplan; the Canterbury Journey for Canterbury Cathedral; the concept design for the Bavarian Museum of Natural History & Life Science; and the Wellcome Genome Campus training & engagement centre. Previously, he led the interpretive planning of Nelson, Navy & Nation for Royal Museums Greenwich, the Museum of the Order of St John, and the Household Cavalry Museum. Mark brings broad experience and great insight to the Event team.
Mark has been a regular features writer and critic for UK broadsheets for more than 16 years and a documentaries scriptwriter for the BBC. He has devised interpretative concepts for prestigious urban realm and landscape heritage projects, collaborating with architects and curators. He has also provided strategic insight on brand development and product ideation for leading brand owners. Mark was lecturer in curating and innovation management at Central St Martins between 2005-2015.
BA English with Medieval Studies, University of Exeter
MA History of Art, Courtauld Institute
MA Museum & Gallery Management, City University