Irish Design Institute Award Commendation for Fethard Horse Country Experience
Congratulations to Fethard Horse Country Experience which earned a commendation for Collaborative Design in this year’s Irish Design Institute Awards.The IDI Awards celebrate exemplary design vision and honour outstanding achievement across all disciplines of design in Ireland. The Collaborative Design Award recognises the exemplary outputs of a multi-disciplinary team working together. Exhibition design is of its nature collaborative. At Fethard, it demanded an understanding of how people use spaces and absorb information. Showcases and display furniture required the skills of interior/product designers. The vital contributions of film-makers, digital and interactive designers were incorporated. Lighting design brought magic; sound added a layer of interest and surprise. As well as their core role in communication, graphic elements varied the pace, made the most of spatial opportunities and acted as a ribbon to unify and tie displays together. The integration of these myriad elements, both in house and by specialist consultants, was rigorously controlled by Event as Lead Designer. Space, content, interpretive and display techniques communicate intelligently, so that the completed attraction appears as a seamless and enchanting whole.
Event Communications – an incredible team – brought the interactive experience to life. The Tholsel has finally put Fethard on the tourist map after a long but determined journey from abstract analysis to physical reality.
Fethard website (www.fhcexperience.ie)