The Family and the Product
In conceiving the displays, Event created a journey through every aspect of the making of Guinness, involving visitors in the authentic brewing process.
The first stop on the tour communicates the Feel Good factor of the brand and its associated values in a multi-screen audiovisual presentation, showcasing the ritual of Guinness-drinking within a range of social activities.
Ingredients is an exploration of the core ingredients that go into Ireland’s, and perhaps the world’s, favourite drink: barley, water, hops and yeast. Each has a distinctive interactive presence on the floor: a barley pit, a waterfall, a trellis of hopvines and a safe which protects the original Guinness strain of yeast.
Corporate / Brand