Britain in Korea

UK Pavilion, Expo ’93, Taejon, Korea

The British Pavilion at Expo ‘93 in Taejon, provided a journey of discovery based on the themes of quality, innovation and the environment.

​Twenty six thousand visitors a day moved through an avenue of historic achievement into a dynamic multimedia show, projected on 12-metre high mirrored towers.

​Artifacts integrated with the displays demonstrated the everyday application of technology in the UK.

Project type

Temporary Exhibition / Expo

Scope of works

  • Interpretative Planning
  • Exhibition Design and Creative Direction
  • Graphic Design
  • Media Direction
  • Construction Management

Scale

1000m2

Location

Taejon, Korea

Programme

1992-1993

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‘The Secretary of State was particularly impressed with the UK Pavilion and said that our theme of quality and the high level of British technology came across loud and clear.

Our presentation was a credit to British design.’

David Osborne
Information Department, Foreign and Commonwealth Office