James Alexander
Chief Executive

With a formal background that spans the property and consulting sectors, James Alexander has spent the last 20 years working with large and small-scale visitor attractions.

After qualifying as chartered surveyor James joined Ernst and Young’s management consultancy division before founding Locum Destination Consulting in the mid-1990’s. James grew Locum to become Europe’s leading advisor to the destination sector specialising in business planning, funding and economic advice with offices in UK, Spain and the US.

During this period, James worked on a series of high profile projects including the masterplanning of London’s South Bank Centre, Salford’s Lowry Centre, Bristol Harbourside, Glasgow’s Pacific Quay and the Baltic at Gateshead. He also led development programmes at The Royal Academy, The BFI, The British Museum, The V&A Museum and The National Museum of Science and Industry.

James joined Event as CEO in 2007 and has led a series of large-scale developments including Titanic Belfast, Siemens Crystal, the National Museum of Abu Dhabi on Saadiyat Island, Bletchley Park and the National Army Museum, London.

James takes a particular interest in seeking to maximise the impact and role that cultural developments can play in regeneration.


1992 - 1993
MBA, Ecole Supérieure de Commerce, Lyon

1991 - 1992
MBA, Cranfield University School of Management

1983 - 1986
BA Hons, Oxford Brookes University


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