Jim Broughton
Director of Strategy

Jim joined Event in 2018, following 20 years in creative and senior management roles in the museums and heritage sector. He provides a critical bridge between Event's studio team and its major clients.

​Following his initial fine art training, Jim pursued his interest in community arts and co-design for environmental and public realm projects, before entering global conservation charity WWT as a modelmaker and 3D designer. He subsequently moved to a senior role in the consultancy division, undertaking interpretive planning and content development for international projects.

In the early 2000s Jim moved to Edinburgh to lead the Presentation & Displays team at national built heritage agency Historic Scotland. Here he delivered more than 20 projects across the Scottish mainland and islands, before returning to London in 2007 to take on the role of Head of Interpretation at the British Museum. Jim’s involvement in a series of landmark special exhibitions and gallery renovations led to his appointment in 2009 as the British Museum’s project director for its advice to the government of Abu Dhabi on the development of the new Zayed National Museum. Jim established a new consultancy division at the BM, working in close collaboration with Event and architects Foster + Partners.

In late 2013, Jim moved to London’s Natural History Museum as Head of International Engagement. Here he was responsible for the Museum’s global strategy and programmes, including its work in cultural diplomacy, its international exhibitions programme, and its IP and consultancy businesses. Jim expanded NHM’s activities extensively across Asia and Latin America, building new partnerships and engaging huge new audiences.

Jim is versatile and well-networked, and thrives on driving innovation and change. He is a regular speaker at conferences and was Vice Chair of ICOM UK from 2015-2019.


2012 American Express Leadership Academy, Common Purpose UK

2011 Praxis Leadership Academy, Cranfield University School of Management

1996-1997 MA, Theory and Practice of Public Art & Design, Chelsea School of Art

1991-1994 BA (hons) Fine Art (Sculpture), Birmingham School of Art


.(JavaScript must be enabled to view this email address)