Home of Carlsberg welcomes record visitor growth following redesign

We’re thrilled to see the continued success of the Home of Carlsberg – a project we were proud to bring to life through bold exhibition design and immersive storytelling.

Blending heritage, innovation and community, the redesigned experience has resonated strongly with visitors – and the numbers speak for themselves:

• 30% more exhibition guests in Q1 2025 compared to Q1 2024

• 55% more Easter visitors to the exhibition year-on-year

• 36% increase in guests across the entire site this Easter

• An impressive Net Promoter Score of 85/100 in Q1

Home of Carlsberg Director, Tine Kastrup-Misir says "At Home of Carlsberg, I truly believe we offer something special. Every day, I feel the enthusiasm and joy from both our guests and my colleagues. But as much as we trust our instincts, it’s always reassuring when the numbers back us up."

It’s a real privilege to have played a part in reimagining such an iconic brand’s story for a new generation – and to see it connecting so meaningfully with audiences. Congratulations to the entire Home of Carlsberg team on the continued success!