20 July 2021

Odense and H.C. Andersen’s House named one of TIME’s greatest places in the world


Denmark's fairy-tale city

A special congratulations to Odense and the new H.C. Andersen’s House for being named one of TIME’s top 100 places in the world. TIME’s list of the World’s Greatest Places shines a light on the most ingenious and creative destinations across the globe. This year, with travel, tourism and hospitality industries hit harder than most, the list is a special tribute to the people and businesses ‘who, amid extraordinary circumstances, found ways to adapt, build and innovate.'

Just an hour and a half by train from Copenhagen, Odense is described by TIME as a ‘fairy-tale city’ on a ‘quiet island with colourful half-timbered houses and crooked cobblestone streets.' The city is most famous for being the birthplace of Hans Christian Andersen and is now home to the new H.C. Andersen’s House museum.

Working hand in hand with the architect, Kengo Kuma, we designed the experience from the inside out - starting with the exhibition concept and ending with the architectural design. The resulting gardens, building and exhibition weave together with a wonderful sense of fluidity. TIME described the experience as full of ‘experiential tributes to [Andersen’s] tales’ including ‘a Little Mermaid-inspired area [where] visitors can lie down beneath a glass ceiling to look up into a pool of water and imagine they are in the ocean’.

See the full list here

Images: Lærke Beck Johansen