At the Heart of Horse Country

Fethard Horse Country Experience

Fethard Horse Country Experience charts the story Fethard’s exceptional walled town history and the region’s famous horse industries and activities over the past 2000 years.

​Dynamic Video Walls and Interactive Tables explore local archaeology, myths and legends, the town’s history and the diversity, skills and heritage of the local horse breeding community. An unrivalled collection of photographic assets is celebrated and their stories made coherent and engaging.

Central to the Museum’s exhibits is an interactive display bringing to life the evolution of Ireland’s world-class bloodstock industry. It also boasts the skeleton of legendary Coolmore Sire Sadler’s Wells.

Project type


Scope of works

  • Interpretative Planning
  • Exhibition Design and Creative Direction
  • Graphic Design
  • Media Direction
  • Contract Management




County Tipperary, Ireland


2015 - 2017

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