An Emotional Encounter

In Flanders Fields, Ieper

Named after John McCrae's 1915 poem, In Flanders Fields tells the story of the Great War as seen through the eyes of the soldiers and civilians who experienced the fighting in and around the town of Ieper.

​Located in the town’s magnificent Cloth Hall, the museum combines a fine collection of wartime memorabilia with innovative presentation techniques. Allegorical displays present artefacts from the Museum’s collections with works of art film, poetry and symbolic figures. Personal recollections engage contemplation.

​Representing a departure from traditional war-exhibitions, In Flanders Fields explores the thoughts and feelings of ordinary people who were involved in the Great War – whichever side they fought on.

The citation for the Council of Europe Museum Prize for the Year reads “…an innovative contribution to understanding the European heritage…a beneficial influence in the national and international museum field. An inspirational museum which tells the story of the First World War through the eyes of the everyday soldier, nurse or refugee and thrusts the visitor into an emotional encounter with the subject matter. Visiting the museum is an emotional experience. Although the subject is a war fought in the early 20th century, it is made relevant to the general desire for peace.”

Project type


Scope of works

  • Interpretative Planning
  • Exhibition Design and Creative Direction
  • Graphic Design
  • Media Direction
  • Contract Management




Ieper, Belgium



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‘Working with Event on the design of the In Flanders Fields Museum was a tremendous experience. The dedication and creativity put into the exhibition made it into a great success. The number of visitors – exceeding expectations – shows what an important and innovative job was done by everybody involved. Thanks, and see you again soon!’

Piet Chielens
In Flanders Field, Belgium