A Strategic Location

King John’s Castle

The visitor centre building at King John's Castle in Limerick was judged by many to be inappropriate to its location within the Castle.

​Given the brief of proposing improvement, Event conceived a series of dramatic terracotta-coloured banners hanging the full length of the building. These warm the exterior while at the same time branding the product and indicating what is to be found within. Inside, the presentation now focuses on the development of the Castle, its significance in local and national history and its impact on the lives of those who lived nearby. Displays incorporate models, illustrations and a series of sculpted wooden figures specially commissioned by Event from local artists/ craftsmen.

​On the first floor the 1642 siege is dramatised through excerpts from a soldier’s diary of the time while the final audio-visual presentation recreates the Great Siege of 1691 and the dilemmas faced by Sarsfield and his French allies. The Courtyard, also dressed with banners which are designed to be visible from across the river, contains a lively mediaeval market.

Project type

Heritage / Visitor Attraction

Scope of works

  • Masterplanning
  • Interpretative Planning
  • Exhibition Design and Creative Direction
  • Graphic Design
  • Media Direction







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‘‘The imaginative multimedia displays were delivered by a highly professional team to a very tight deadline and budget. The treatment of the controversial entrance building façade was innovative and sensitive – King John would have been proud!’’

Brian J. Warner
Property Development Manager