Creating a Dream

Radical Fashion, Victoria & Albert Museum

The purpose of Radical Fashion was to survey and showcase the work of a small group of living designers who have had a significant impact on international fashion.

The title itself invited a radical response. The design needed to transport visitors into a different world and, while maintaining the original intensity of the work on display, to arrive at a continuous, seemingly infinite matrix that could support any visual media and shape any volume.

Event worked closely with the V&A curatorial team and the selected designers, inviting each to create or collaborate on an installation within the exhibition. The environment was total and immersive, a metaphor for the unlimited creative territories that artists inhabit.

Back-lit translucent materials and stretched ceilings created display ‘bubbles’ that dissolved the borders of the existing galleries. Geometry, lighting and projection brought each artist’s vision to life.

Visitor involvement was, as ever, a key concern for Event. Mirrors created opportunities to “virtually” “try-on” haute couture garments. Mirrored walls added further to the fantasy by peopling the designers’ environments with those who came to enjoy and to learn.

Project type


Scope of works

  • Interpretative Planning
  • Exhibition Design and Creative Direction
  • Contract Management







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‘Seeing poetry between the lines of a design brief and creating a world of strangeness out of film, light and sound, Event realised my vision of the landscape of ‘radical fashion’ exceeding even my wildest dreams. ’

Claire Wilcox
Fashion Curator, V&A